Role: Art Director
I led a three-person design team and drove the brand’s rebranding, taking full responsibility for creative direction and execution across brand identity, packaging, and campaign visuals to ensure a consistent, high-end brand experience.
APRICOT Beauty is a Munich-based skincare brand specialising in high-quality anti-wrinkle pads and patches. Using innovative silicone technology with integrated active ingredients, the brand offers fast, effective, and non-invasive skincare solutions.
Rebranding
Role: Creative Direction
Brand Guide Design: Aileen Golsner
Text and Consulting: Marie von Zepelin
Team: Marie von Zepelin, Aileen Golsner,
Alicia Szabo, Lily Spitzkopf
Packaging Design
Role: Creative Direction, Design & Communication
– Packaging concept & design development
– Artwork creation & print-ready file preparation
– Printer sourcing & selection
– Print communication & negotiation
Text and Consulting: Marie von Zepelin
Social Media
Advertisments
Role: Creative Direction & Visual Design, Cut & Edit
Copywriting: Marie von Zepelin & Lily Spitzkopf
Product and Model Shoots
Role: Creative Direction & Communication
– Photographer & model scouting
– Talent communication & negotiation
– Visual concept & moodboard development