I developed early brand concepts for the planned skincare umbrella brand BAG, including several sub-brands. The work covered naming the brands, logo design, moodboards, brand systems, and initial product and packaging concepts. The focus was on strategic exploration and creative direction in an early-stage brand development phase.
Pure Magic
Role: Creative Direction
– Brand concept, naming & logo design
– Brand identity development & design guidelines
– Packaging concept & first packaging designs
– Product mockups & visualizations
Selkie
Role: Creative Direction
– Brand concept, naming & logo design
– Brand identity development & design guidelines
– Packaging concept & first packaging designs
– Product mockups & visualizations
Lightness
Role: Creative Direction
– Brand concept, naming & logo design
– Brand identity development & design guidelines
– Packaging concept & first packaging designs
– Product mockups & visualizations
– AI-generated campaign imagery with product & model